I’ve been surprising myself a lot recently. I’m saying things that 14-year old me would have laughed at. I’m interested in things I never allowed myself to really see or understand. It’s amazing how one revelation can lead to another… and another, and another. It seems like I’m continually making changes at the moment and well, I am. The thing is: I’m not rushing into them and I am going at my own pace. It’s happened organically and you guessed it; feels authentic (my new favourite word, if you hadn’t already noticed).
As a longtime beauty lover (started wearing a full face of makeup aged 12) my main focus has pretty much always been on my appearance. Not even a year ago, I came first. Not once did I truly consider the suffering of animals, even when told outright about cruel systems in the industry that now make my skin crawl like nobodies business. I was ignorant and refused to take any responsibility, and I know I’m not alone. 95% of the people I know are currently backing brands that are testing on animals.
Most of the brands I’ve grown up to rely on (I mean how disgusting is that in itself. Relying on brands to give me confidence) test on animals. I don’t like to hear about it and I hate to think I somehow contribute to it… but why, all of a sudden, do I care enough to make a change? The truth is I’ve always wanted to fit in, be liked, make people proud, impress and all the rest of that bullcrap. When you see the Queen B with flawless skin endorsing a foundation at a young age, you overlook anything to ensure you match up to such high expectations. And when you grow up surrounded by people with distorted priorities like these, you quickly become the same.
Aged 22, I realise I’m pretty much a full-on adult now. I’ve let go of (most) life constraints and am learning to get all the over fake pressures put on us by idiots, for lack of a better word. I love nature and I love animals (y’all know I have a house rabbit so as you can imagine these pictures get to me)… and you know what, I admire those with a beautiful heart more than I do those with flawless skin (not even kidding). I’ve tried to be what the majority of people like rather than what I actually like. It’s a theme in my life, as my regular readers will know… and my change of attitude is literally shifting my attitude to everything (including food but I’ll come to that properly another day).
A month or so back, I began researching animal cruelty in the cosmetic industry. I read pages of information on the internet, followed some blogs and scanned social media (particularly pinterest) for ideas on how to boycott brands operating unethically. I was shocked by PETA’s cruelty-free list, as far too many mainstream makeup lines aren’t even working for regulatory change. I made a handwritten list of the cruelty-free companies to keep with me next time I take a trip to the drugstore and compiled a folder on my desktop full of stuff to refer to whenever shopping for products online.
Admittedly I’ve not got a HUUUGE collection like Carli Bybel or Jaclyn Hill but I do have far too many items to just throw-out and replace in one go… which is incredibly annoying as I’m an “all or nothing” type of person. Nevertheless, I have vowed to never buy a cosmetic item that isn’t cruelty-free again… meaning that eventually Maybelline and MAC will become non-existent to me!! I’ve already made a small start by picking up a foundation, powder, lip pencil, lipstick, nail varnish and eyeshadow primer, which I’m due to review very, very shortly (told ya I scrapped my schedule and now you know I wasn’t joking – you’ll just have to keep your little peepers peeled for that post, haha).
Anyway, this post may not be that engaging (and I believe should be extremely disturbing to
almost everyone, unless they’ve already educated themselves on the subject) but I am sharing, hoping that it will encourage you to have a think about the brands you are supporting and the products you are using. If you’re like me and are infuriated by the way in which our world is currently working, just know you do have the responsibility to change and even if you feel alone, you’re not. No L’Oreal won’t go out of business anytime soon but that doesn’t mean you shouldn’t start tomorrow. F*ck it. Why not start NOW? My point is, if consumer demands change enough offerings will eventually have to be altered to make sales.
We do have the ability to stand up for what is right… the only thing preventing this is our lack of community come-together and care for the great of good. The UK has adopted America’s level of extreme consumerism. Our young people value products over their pets. I’m ashamed to be saying this yet again, but humans seem to be the cruelest kind of beings on this planet – at least as I see it. We are the top of the food chain and we should know better. We do know better.
Now let’s do better.
PS. Am I the only one thrilled by the introduction of Lucy Watson’s new makeup line? It’s cruelty-free and bloody bitchin’, of course! Can’t wait to get my hands on some lipsticks!